AbsolutData

Marketing Analytics Platform

• Developed a world class Big Data analytical product,  Navik Converter that helps enterprises to run successful marketing campaigns for specific business goals.

• One of the first products to be built on the Google Cloud Platform, the product leveraged state of the art Big Data technologies. 
• The Analytics algorithms were developed as MapReduce programs dovetailed together to enable business users to make business decisions with insights and decision metrics.

Google’s blog about AbsolutData’s Navik Converter:
https://cloud.google.com/customers/absolutdata/

Technologies Used:  Apache Hadoop, MapReduce, Hive, Pig, MySQL, Google Cloud Platform.