Walmart Connect

Marketing Analytics

Walmart Media Group wants to serve its vendors who sell products and services on various Walmart’s web properties with detailed analytics and showcase attributions across multiple channels. 

Built Marketing Analytics
Link all Ad Data sets to transaction data through common identifiers and derive metrics and insights based on the linked data.

• Data Mart – Design, Architect, Creation
• Data Pipelines – Ingestion, Cleansing, Transformations, Correlations
• Data Analytics – Over combined data sets; query performance tunings
• Data Visualizations – On multiple platforms and devices.

Technologies Used: