AI-Based Connected Retail Solution
Project Reference
Customer Reference
Microsoft
Technologies Used
Cognitive Analytics
Data Lake Analytics
R Server
HDInsight Spark
DocumentDB
Azure SQL DB
Azure Data Lake
Azure SQL Data Warehouse
Polybase
Xamarin App
PowerBI
Industry
Manufacturing
The ever-present question in the minds of consumers – who is going to win the battle between online retailers and bricks-and-mortar stores? Will the bricks-and-mortar stores close down or will the online retailers go bust trying to meet insatiable customer expectations?
Retailers are beginning to realize that what’s important is providing a first-class experience to customers, wherever they happen to shop, online or in brick and mortar stores. Retailers now know that the best customer experiences combine the tangible, intimate experience of visiting a store with the kind of data-driven personalized experience that can only be provided by digital sales channels.
Some retailers have moved to the other extreme and are not focused on selling goods in their stores. Nordstrom, for example, is launching Nordstrom Local stores which don’t sell clothes. Instead, they offer a spa, a café, a bar and consultations with stylists and tailors. The goal is to create a Nordstrom Experience so that customers feel the brand is part of their lifestyle.
And that’s where ThirdEye Data comes in.
What is Connected Retail?
Combining the Digital and Physical Experiences Using Technology.
“Connected Retail” by ThirdEye Data is one of the first solutions to get to market that offers this kind of integrated experience. Using predictive and batch analytics based on customer profile data, sales data, inventory data, historical data, retailers can create a personalized experience for every shopper, no matter where they chose to shop.
Reference Architecture – Azure Cloud:
Retail Dashboard
The retail dashboard is used by the business for common KPI surfacing and metrics from multiple geographical locations.
Campaign Management
The Marketing Manager executes campaigns driven by a retail analytics recommendation engine. The dashboard shows online and store-based data.
Targeted Promotions
Customers are directly served with targeted promotions on their mobile apps.
Imagine walking into a store and being greeted by your name, your smartphone buzzes with discount coupons and notifies you as to where your favourite products are. Every special offer is something that you are interested in, with no time wasted, and you don’t need to offer any payment on the way out. When you next visit the retailer website, there’s an easy option to buy any products you considered the last time you were at the store.
Now imagine you’re the business manager of the store’s chain in the area. You can access a single unified dashboard showing your KPIs for the day: converted sales, customer paths through the store, responsiveness to offers. It’s information that gives you a huge competitive edge over the other stores on your street, while the seamless experience helps to drive online revenues.
Get your Retail Business Connected!
Get your Retail Business Connected!
Let’s have a quick discussion.
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