Microsoft Ignite – Ignited the partners all right!

This was not the first time that I was attending the Microsoft Ignite event, but this was undoubtedly the first time that I have seen the event ignited in this manner. All presenters were supercharged and excited about the future. The partners were lapping it all up hungrily, attending the various learning pods and getting all charged up. They would then take all this information and knowledge back home to their respective workplaces and countries to spread the pixie dust around!

Indeed the ecosystem that Microsoft has created around itself is second to none. Its focus is on enabling the partners to tell their story, add their value-adds, and increase the customer benefits tenfolds! The customer wins in the end, but so do the partners and Microsoft. It’s a win-win!

It’s such a win-win ecosystem!