Marketing Analytics Platform

  • Developed a world class Big Data analytical product,  Navik Converter that helps enterprises to run successful marketing campaigns for specific business goals.
  • One of the first products to be built on the Google Cloud Platform, the product leveraged state of the art Big Data technologies. 
  • The Analytics algorithms were developed as MapReduce programs dovetailed together to enable business users to make business decisions with insights and decision metrics.

Google’s blog about AbsolutData’s Navik Converter:

Technologies Used:  Apache HadoopMapReduceHivePigMySQLGoogle Cloud Platform.