As Data becomes the new corporate gold, a lot of investment is being poured into setting up data platforms with advanced analytics capabilities. But as the adage “garbage-in-garbage-out” goes, the analytics would only be as good as the data. While technologies and processes can be set up to ensure that the data quality is top-most, nothing really matters as long as the people themselves don’t change and adopt a mindset of working with data.

 This 30 minutes session addresses a non-technical crowd about the reasons, ways, and means of adopting a “data culture” in the company. We will discuss in detail what it takes to truly bring in a data culture in the company, the things that we have to learn to adopt a data culture and more importantly, the things that we have to “un-learn” to truly embrace a data culture.

Dj Das has been running ThirdEye Data for past 7 years with the vision of answering data questions that his clients may have. Working with global customers for the past 30+ years, he brings in a deep understanding and business perspective for dealing with data.

Dj is an avid Big Data evangelist, runs & operates a meetup group named “Big Data Cloud” which is a not-for-profit organization for evangelizing around Big Data, Cloud & Data Science technologies.