Marketing Analytics Platform
- Developed a world class Big Data analytical product, Navik Converter that helps enterprises to run successful marketing campaigns for specific business goals.
- One of the first products to be built on the Google Cloud Platform, the product leveraged state of the art Big Data technologies.
- The Analytics algorithms were developed as MapReduce programs dovetailed together to enable business users to make business decisions with insights and decision metrics.
Google’s blog about AbsolutData’s Navik Converter:
Technologies Used: Apache Hadoop, MapReduce, Hive, Pig, MySQL, Google Cloud Platform.